Il Pelagone had stunning grounds, newly renovated suites, a championship golf course, and that unmistakable Tuscan charm - but you wouldn't know it from their social media. They were reusing the same photos and videos from years ago, showing outdated spaces and missing all the improvements they'd made. Potential guests scrolling through their feed couldn't see what the resort actually looked like now, and the content had lost its ability to inspire bookings. They needed fresh perspectives that would do justice to their property and reignite interest.